our operating environment EXTERNAL FACTORS (TRENDS & MARKET DEVELOPMENTS) IMPACT TO MATRIX Evolving Customer Preferences and Market Shifts Post the COVID-19 pandemic, coupled with the emergence of new demographic segments (and changes in preferences of exisঞng customer target markets), 2024 saw conঞnued shi[s/changes in the needs and wants of property buyers. These changes are driven by new lifestyle trends such as more buyers aiming to work from home (which blurs the lines between living and workspaces), the rise of home-based businesses such as baking and cooking and various others. Another prevalent trend is Malaysia’s conঞnued march towards ageing naঞon status. This has led to the increased demand for elderly friendly residenঞal dwellings. Changes in consumer trends presents both risks and opportuniঞes. Risks arise from outdated or unsuitable property products that do not meet evolving buyer lifestyle preferences. Yet it is also an opportunity to capture new market share and to further establish the Matrix brand name among new customer demographic segments. The extent of success achieved can be leveraged towards developing a new segment of lifelong customers i.e. upgraders, as well as brand ambassadors going forward. Increasing Market Competition Malaysia’s property sector comprises a large number of property developers, with various product types and offerings. Property buyers have ample choice at varying price ranges and locaঞons. The market conঞnues to see new entrants, including internaঞonal brands names, which further increases supply of new homes and non-residenঞal units. The same applies to the hospitality, healthcare, and educaঞon segments where, customers have a large choice. Innovaঞve approaches in medical technology, paঞent care, and accessible learning plaorms are seমng new standards that force Matrix to evolve or risk falling behind. This dual-sector progress is reshaping public expectaঞons and creaঞng ripple effects—spurring compeঞঞon in tech, insurance, and even infrastructure— as market scramble to match the pace of impact and trust these industries are commanding. In a world driven by knowledge and well-being, healthcare and educaঞon are fast becoming the benchmarks for purposeful growth. Sঞff and increasing compeঞঞon requires effecঞve go-to-market strategies notably towards retaining market share and exisঞng brand tracঞon. This includes conঞnued focus on the overall markeঞng mix of price, product, services, locaঞon, and overall promoঞonal/ ownership packages. Increasing compeঞঞon also necessitates innovaঞveness in developing a disঞncঞve value proposiঞon that would disঞnguish the Matrix brand from its compeঞtors. The focus is on developing and retaining brand loyalty by focusing on customer experiences and service levels. ESG And Climate Change Increasingly, ESG has become a mainstream force that has direct or indirect impacts to corporate reputaঞon and brand credibility, access to financing and capital markets, as well as influencing the ability to hire and retain talent. On a related note, physical and transiঞon risks pose varying risks and impacts to businesses over the short, medium and long-term horizons. Matrix’s SRROs and CRROs are provided from pages 82-108. Related Capitals: Financial Manufactured Intellectual Human Social Natural 74 MATRIX CONCEPTS HOLDINGS BERHAD INTEGRATED ANNUAL REPORT 2025 05 VALUE CREATION STRATEGIC REVIEW
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