our operating environment MATERIAL TOPICS MATRIX’S RESPONSE Product Quality Branding and Reputaঞon Direct Economic Performance Indirect Economic Performance Local Procurement and Supply Chains RELATED CAPITALS Conঞnued aggressive market launch of property products with more than RM1.5 billion in cumulaঞve GDV brought to market in FY2025. In FY2026, Matrix intends to launch properঞes worth RM1.7 billion in cumulaঞve GDV. The Group also conঞnued to adjust its mix of value for money homes and higher price properঞes in tandem with the changing appeঞte of buyers. This includes expanding its porolio of non-residenঞal properঞes in FY2025. In addiঞon, there were conঞnued efforts to develop innovaঞve rebates and promoঞon packages to aract property buyers i.e. free maintenance fees, passive income or guaranteed rental return schemes, and other strategies more for selected property products. Direct Economic Performance Indirect Economic Performance RELATED CAPITALS Conঞnued and intensified strategies targeted at first-ঞme homebuyers and property buyers looking for well-built, high quality homes at excepঞonal value. Use of specific sales and markeঞng strategies to target young families upgrading, first ঞme homeowners, government servants and the B40 and M40 segments were also implemented throughout FY2025. Human and Labour Rights Regulatory Compliance Occupaঞonal Health and Safety Local Procurement and Supply Chains RELATED CAPITALS Matrix reinforced its commitment to regulatory compliance by invesঞng in governance systems, strengthening policies, and enhancing internal controls in response to evolving regulaঞons. This proacঞve approach supports operaঞonal integrity and stakeholder confidence across its Business Divisions—Property Development, Construcঞon, Hospitality, Educaঞon, and Healthcare. These efforts contribute to mulঞple capitals: Financial, Manufactured, Intellectual, Human, Social, and Natural, ensuring sustainable value creaঞon. By aligning compliance with strategic growth, Matrix posiঞons itself as a responsible, forward-thinking organizaঞon ready to meet the demands of a dynamic regulatory landscape. Business Divisions: Property Development Construction Hospitality Education Healthcare 71 MATRIX CONCEPTS HOLDINGS BERHAD INTEGRATED ANNUAL REPORT 2025 05 VALUE CREATION STRATEGIC REVIEW
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