MANAGEMENT DISCUSSION AND ANALYSIS Matrix Concepts Holdings Berhad (“Matrix” or “the Group”) operates on a distinctive business model anchored bY its primarY focus on propertY development. This core activitY is further enhanced bY strategic diversification into construction, education, hospitalitY, and healthcare, ensuring sustainable growth and value creation. More information about the Group’s corporate identitY, operational frameworK, and value-driven initiatives may be found in the About Us and Strategic Review sections of this Integrated Annual Report 2025 (“IAR2025”). At the core of Matrix’s success lies its award-winning Sendayan Developments in Negeri Sembilan, a master-planned township that has redefined modern living. This expansive development encompasses several disঞnguished communiঞes including Bandar Sri Sendayan, Ara Sendayan, Tiara Sendayan, Bayu Sutera, Irama Sendayan, Laman Sendayan and Eka Heights - each carefully designed to offer unique lifestyle experiences. Adding to this impressive porolio is the Group’s strategically located Bandar Seri Impian in Kluang, Johor. Spanning 1,210 acres in the heart of Johor’s central growth corridor, this development represents another testament to Matrix’s vision of creaঞng sustainable, futureready communiঞes. Matrix has expanded its porolio of high-rise developments to meet growing urban demand, with the recently launched Phase 2 (Tower B) of Levia Residence in Cheras – its second Klang Valley project. This strategic move diversifies the Group’s porolio while maintaining its commitment to quality living spaces. 32 MATRIX CONCEPTS HOLDINGS BERHAD INTEGRATED ANNUAL REPORT 2025 03 KEY MESSAGES
RkJQdWJsaXNoZXIy NDgzMzc=