BRANDING AND REPUTATION OUR PERFORMANCE IN ADDRESSING MATERIAL MATTERS Matrix remains steadfast in its commitment to enhancing its branding and reputation through a focus on key attributes that resonate with stakeholders. By prioritizing innovation, quality, and sustainability across its products and services, Matrix strengthens its market position and builds trust among customers and partners alike. Transparent communication, ethical business practices, and a dedication to corporate social responsibility further bolster Matrix’s reputation as a responsible and reliable partner in the industry. This strategic alignment of values not only enhances brand loyalty but also reinforces Matrix’s standing as a leader committed to delivering value while contributing positively to society and the environment. By continuously refining these attributes, Matrix ensures sustained growth and differentiation in the competitive global marketplace. Similarly, the other business divisions such as the Group’s Hospitality, Healthcare and Education operations continue to refine their marketing and branding strategies in line driving with brand awareness and appeal towards enabling improved customer acquisition and retention. Following are the customer satisfaction scores attained by Matrix’s respective business operations: FY2022 FY2023 FY2024 PROJECT SCORES (%) PROJECT SCORES (%) PROJECT SCORES (%) Tiara Biz 70 Ara Sendayan 2B 79 Tiara Sendayan Pct 9 Illora 85 Ara 2A Stage 2 82 Tiara Sendayan Pct6 86 Bayu Sutera 2B (S1) 85 Tiara P3 68 Tiara Sendayan Pct8 83 Nusari Bayu 2 81 Tiara P5 71 Resort Residence 1 81 Laman Sendayan P1B- Hanna ll 86 Hijau Aman P1 73 Laman Sendayan P2 90 Tiara Sendayan Pct 7- Hessa 80 Hijau Aman P2 75 Laman Sendayan P4 85 Bayu Sutera 2B (S2) 84 Resort Homes SL 79 AVERAGE 84 Laman Sendayan P1A 78 Ara 2B 79 Bayu Sutera 2A (S1) 70 Tiara Precinct 8 74 Tiara Sendayan P13A-Ayana 88 Impiana Bayu 3A (Phase 1) 73 Bayu Sutera 2A (S2) 84 Impiana Bayu 3B2 (Phase 1) 71 Bayu Sutera 1B 86 AVERAGE 74 Tiara Sendayan P13B - Ayana & Erica 71 Resort Residence 1B 85 AVERAGE 82 VALUE CREATION STRATEGIC REVIEW MATRIX CONCEPTS HOLDINGS BERHAD 94
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