INTERNAL CONSTRUCTION ARM OUR BUSINESS STRENGTHS Construction Division is helmed by Matrix Exelcon which is the Group’s construction arm. The fully owned subsidiary provides Matrix with best-in-class construction expertise, including design and build capabilities. This enables the Group to have closer control in terms of project and cost management, operational efficiencies, closer monitoring of build quality and other aspects of the construction process. This enables closer control on quality, not just for built-up properties, but throughout the property value chain, including selection and procurement of materials, choice of suppliers, duration of construction for projects, control of project sites and more. Being part of the Group, Construction is better positioned to translate the Group’s vision of property development, thereby gearing its design and build approach to ensure that the final end product meets Matrix’s high quality standards. Construction also leverages the latest building technologies such as aluminum formworks, building information modelling (“BIM”), virtual design and construction (“VDC”) and others to ensure it continues to deliver cost efficiencies and remains competitive, driven by a fast turnaround model. 100 50 0 FY2022 FY2023 FY2024 74.1 74.2 72.4 Average QLASSIC Score MARKET DEMAND DRIVEN Catering to market sentiments and buyers’ financial capability, Matrix has refined its portfolio of launched projects to properties that are well aligned with present market conditions. As such, close to 58% of Matrix’s property portfolio launched in FY2024 are priced RM600,000 and below. FY2022 FY2023 FY2024 Percentage of launched products priced RM600,000 and below (%) 54 65 58 The Group also provides properties catering to more affluent market segments, but the bulk of its properties are targeted to meet the growing demand from the middle-income mass segment of property buyers. VALUE CREATION STRATEGIC REVIEW MATRIX CONCEPTS HOLDINGS BERHAD 80
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