OUR BUSINESS STRENGTHS DRIVEN BY THE GROUP’S SENDAYAN DEVELOPMENTS Matrix’s property centric business model is driven by its Sendayan Developments. Cumulatively, these proven developments provide Matrix with a strong revenue base and launch pipeline of market attuned property projects to sustain the business model. The Sendayan Developments include award-winning phases and have emerged as a highly appealing location for property owners intending to enjoy a modern, suburban lifestyle, yet remaining close enough to the city centre for work and commercial motives. The Sendayan Development including the 6,000 acre Bandar Sri Sendayan (“BSS”) is just 70km away from the Kuala Lumpur city centre and 37.5km from the Kuala Lumpur International Airport (“KLIA”). This highly strategic positioning, not forgetting being in close proximity to highways, amenities and facilities makes BSS an ideal suburban location in the Southern part of the Greater Klang Valley for Malaysians looking for a home that affords more space, lifestyle amenities and other benefits at a more competitive price point, compared to properties closer to the city centre. BSS and the Sendayan Developments are highly strategic in terms of its location and proximity to the KL city centre, KLIA and other major amenities and infrastructure. BSS, which continues to be developed in progressive phases, has enabled Matrix to grow from strength to strength and to establish the Group’s brand in the hearts and minds of consumers over the years. Through development by phases, the Group has been able to develop BSS progressively, selling out each phase and recouping funds through revenues to launch new phases as well as launch its other township, Bandar Seri Impian, in Johor and various standalone, boutique projects. The strong branding, proven track record and continued growth of BSS and the Sendayan Developments as a whole provides Matrix with a strong differentiation factor, upon which to sustain its property development model and ensure a strong revenue base going forward. NATURAL CAPITAL FINANCIAL CAPITAL MANUFACTURED CAPITAL HUMAN CAPITAL SOCIAL CAPITAL INTELLECTUAL CAPITAL VALUE CREATION STRATEGIC REVIEW 77 INTEGRATED ANNUAL REPORT 2024
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