OUR BUSINESS MODEL Increases supply of housing to meet a growing population Contributes to demandsupply equilibrium to ensure property prices are within the buying power of buyers Promotes prosperity, social cohesion and unity The above value creation aspirations defines the Group’s raison d’etre and sets a clear strategic path or direction for Matrix. DISTINGUISHING THE MATRIX BUSINESS MODEL FROM OTHER PROPERTY DEVELOPERS The difference between Matrix’s property development business model lies in its inherent resilient business strengths: FOR THE NATION: Driven by the growth of Sendayan Developments A good mix of Township and Stand-alone Developments Growing Presence and Profile in the Urban Epicentres Internal Construction Arm Market Demand Driven Financially Robust ESG Integrated Experienced and Proven Management Incorporation of a Township Development Approach Geographically Diverse VALUE CREATION STRATEGIC REVIEW MATRIX CONCEPTS HOLDINGS BERHAD 76
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