MATRIX INTEGRATED ANNUAL REPORT 2024

Our hospitality divisions, comprising of d’Tempat Clubhouse and d’Sora Boutique, will maintain their steady progression, aligning with their strategic business plans to increase memberships, occupancy and usage of facilities. Acknowledging the critical importance of our people as our core assets, we are investing in human capital development through continuous learning programmes, leadership training and fostering a culture of diversity, equality and inclusivity. By equipping our workforce with the necessary skills and knowledge, we enhance their ability to drive innovation and adapt to changing market dynamics. This focus on human capital not only boosts employee satisfaction and retention but also ensures that we have the talent needed to sustain our growth and innovation efforts. We proudly affirm our unwavering commitment to the community we live and work in. We will continue to strengthen our contribution to social causes, community development and corporate governance. By aligning our business practices with broader ESG goals, we are confident of enhancing our reputation and building trust with our stakeholders. This holistic approach ensures that we not only achieve financial success but also contribute positively to society and the environment. Cognisant of the growing awareness on environmental impact, we have integrated sustainability into our core strategy. Our initiatives include reducing carbon footprints through green energy adoption to meet the increasing demand for sustainable practices from consumers and stakeholders. This has served to enhance our market position and brand value. Given the evolving environment and market trends, there is a critical need for businesses to adapt using business agility and resilience. Such attributes have been the bedrock of our achievements at Matrix for 27 years. To achieve this, we had streamlined our processes, reduced costs, and created new revenue streams, thus ensuring our business model remained robust and adaptable. Moving forward, our strategic priorities across our business divisions has been carefully mapped out and will be implemented in FY2024 and onwards. The Group will continue to enhance our property development offerings to meet market demands and improve customer satisfaction to strengthen our brand reputation. The Group’s active effort to further diversify and strengthen its revenue streams, is expected to contribute to its long-term sustainability and growth trajectory. There is much uncertainty of the future, given the unpredictable geopolitics, fluctuating economy, environmental changes and evolving market trends. Nonetheless, Matrix is confident that the Group’s business model and resilience of people and processes, will withstand the challenging headwinds of the future. The Group will continue to seek ways to accelerate our growth towards the realisation of our vision and mission and to create continued value for our stakeholders. HO KONG SOON GROUP MANAGING DIRECTOR 30 June 2024 MANAGEMENT DISCUSSION & ANALYSIS d’Sora Boutique Hotel KEY MESSAGES MATRIX CONCEPTS HOLDINGS BERHAD 54

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