THE BUSINESS MODEL AT WORK: OUR PROPERTY VALUE CHAIN Matrix’s integrated reporting disclosures include a concise explanation of its business value chain, which provides a narration of how the business model is implemented towards creating and sustaining financial and non-financial values. LANDBANKING PROJECT LAUNCH VACANT POSSESSION CONSTRUCTION WORKS DESIGN & MASTERPLANNING MARKET RESEARCH / FEASIBILITY STUDY PROJECT/ TOWNSHIP MANAGEMENT REGULATORY APPROVAL AND PROJECT FINANCING It is imperative that land be purchased at the right pricing and location. Where relevant, land should come with approved high plot ratios to facilitate developments that are more commercially viable and meet market demand. A consummate understanding of market requirements is essential towards ensuring that the right product is developed at the right location for the right target market, and at the right (affordable) price range. Full and speedy approvals are vital. Any delays would affect project launch dates, which will impact sales and also construction works. In masterplanning, consumer insights must be considered along with land limitations, legal requirements, feasibility studies, competitors’ products and other factors. Consideration must be given on positioning the unique value proposition of the project. The ownership proposition developed for buyers must be attuned to present economic conditions. Construction works must progress as per schedule and must be undertaken towards achieving desired quality at every stage of development. Other considerations include environmental and social impacts. Customer management activities should be systemised towards forging a long-lasting, mutually beneficial relationship. Units ready for handover should have a low defect rate and should be ready on time to avoid fines for Liquidated Ascertained Damages (“LAD”) due to late delivery. VALUE CREATION STRATEGIC REVIEW 101 INTEGRATED ANNUAL REPORT 2024
RkJQdWJsaXNoZXIy NDgzMzc=