MATRIX INTEGRATED ANNUAL REPORT 2023

BUSINESS MODEL DIVERSIFICATION INTO MORE RECURRING INCOME STREAMS Presently, only a small portion of revenues are generated from recurring income streams. One of the strategic priorities is to increase recurring income by expanding the group’s property management and operations segment. Specifically, the healthcare operations offer tremendous potential and continue to meet increasing demand for high quality and comparatively affordable healthcare, both locally and from abroad. Post pandemic, the medical tourism niche segment continues to see an encouraging revival. Matrix will continue to focus on this segment – tapping the growing demand while expanding the footprint and presence of Mawar to more locations both locally and abroad. An increasing ageing population in Malaysia, growing awareness and increased propensity to spend on healthcare, the proliferation of medical insurance and other factors, provide strong support for the healthcare sector. Increasing aged population Growing affluence Recovery in medical tourism segment post pandemic Demand for better access to pharmaceuticals FORWARD FOCUS – OUR STRATEGIC PRIORITIES Growth potential for Mawar INTEGRATED ANNUAL REPORT 2023 MATRIX CONCEPTS HOLDINGS BERHAD 96 VALUE CREATION STRATEGIC REVIEW

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