Stable and proven market, with ample property epicentres, stable and growing middle-income segment of buyers. Good understanding of the local market and requirements. Established supply chains for procurement. Supportive public policies towards homeownership for first time homeowners and other specific types of niche customer segments. Proven brand name and track record within the market. Strong working relationships with financiers and other stakeholders across the ecosystem. Potentially higher earnings margins, ability to expand via a multi-country approach to tap multiple market segments, more growth opportunities, possibilities to explore new concepts and to acquire new technology, ideas and strategies, which can be replicated in Malaysia. Stiff competition, rising compliance, construction and materials costs, lack of skilled and leadership talent, especially building construction and property development talents, limited opportunities for more premium products, less stringent financial requirements for both builders and buyers. Continued erosion of incomes against rising living costs and inflationary pressures. Lack of local market knowledge necessitates JV partnerships, risks associated with JV partners, challenges in securing landbank, acquiring necessary talent to operate overseas operations, higher risks vs reward proposition, increased ESG compliance requirements. DOMESTIC MARKET INTERNATIONAL MARKET OPPORTUNITIES OPPORTUNITIES RISKS RISKS + + + + Domestic Market Over the next 5-10 years, Malaysia will continue to be mainstay of the Group’s property development activities and also for the other aspects of its Business Model. Township development, which Matrix has excelled at, as evidenced by Sendayan Developments is more feasible in Malaysia, rather than in overseas locations. FORWARD FOCUS – OUR STRATEGIC PRIORITIES INTEGRATED ANNUAL REPORT 2023 MATRIX CONCEPTS HOLDINGS BERHAD 94 VALUE CREATION STRATEGIC REVIEW
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