BUSINESS VALUE CHAIN AND KEY PROCESSES The business value chain is presented towards providing an understanding of how Matrix’s business model is operated and how value is created. Matrix’s value chain is as follows: Landbanking Design & Masterplanning Regulatory Approval And Project Financing Construction Works Project / Township Management Market Research / Feasibility Study Vacant Possession Project Launch Landbanking Pertaining to landbanking, from an ESG perspective, Matrix’s focus is to ensure regulatory compliance, ensuring that all lands are not designated locations of high biodiversity or having High Conservation Value (“HCV”). Likewise, as much as possible, landbank should not be adjacent to locations with high biodiversity or having HCV. On all projects, opportunities to increase greenscapes space are being considered, with the ultimate goal of increasing spaces marked for greenery beyond the regulatory compliance requirements. Market Research / Feasibility Study In developing / launching new projects, Matrix frequently conducts market research activities in various forms. The objective of such exercises is to ascertain market receptiveness towards the intended project and its concept. The contemporary market research activities focus on consumers’ appetite based on price points and designs / concepts of properties, competitor analysis and other business oriented factors. Progressively, market research also encompasses the market’s readiness and desire for environmental considerations. This includes green landscapes, energy-saving features, importance of biodiversity and more. Aerial view of Bandar Sri Sendayan INTEGRATED ANNUAL REPORT 2023 MATRIX CONCEPTS HOLDINGS BERHAD 90 VALUE CREATION STRATEGIC REVIEW
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