LINKING ISSUES / RISKS WITH FINANCIAL PERFORMANCE • Amidst a highly competitive property market, it is necessary to maintain top of mind status among customers. It is vital that customers retain trust and confidence in the Matrix’s brand at all times. • This necessitates constant focus on marketing and branding activities, customer engagements, brand profile building exercises and more. • Good Corporate Governance and corporate integrity is essential in creating a conducive internal environment that encourages meritocracy, equal opportunity, which acts towards attracting and retaining talent. • Good Corporate Governance provides the supports for the development of necessary internal controls and checks and balances to ensure a well run organisation. It provides structure, focus and ensures the required oversight, leadership and systems are in place for smooth and efficient operations. It also reduces risks exposures. Corporate Governance and Integrity Talent Development and Management Indirect Economic Performance Branding and Reputation • Talent is at the heart of any successful organisation, providing the skills, knowledge to execute the business model. • Competent talent enable good decision making, efficient and effective execution of tasks, cultivation and development of new ideas and strategies and supports succession planning. • The continued creation and growth of indirect values ultimately contributes to direct financial and business performance. • Creating values for stakeholders ultimately generates confidence and goodwill and attests to the robustness of the Matrix’s business model. Material to: 2, 3, 6 Material to: 2, 4, 6 Material to: 1, 2, 3, 4, 5, 6 Material to: 1, 2, 3, 6 INTEGRATED ANNUAL REPORT 2023 MATRIX CONCEPTS HOLDINGS BERHAD 89
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