Strategic Measures Taken Matrix adopted a mixed strategy of reviewing sales prices while considering earnings margins of products. The strategy was effective with the Group sustaining strong sales across all project launches in FY2023 and also recording revenues and earnings growth for the financial year. Kindly refer to the Five-Year Financial Highlights and Management Discussion and Analysis for more information on Group’s financial performance. SPEED TO MARKET AND PACE OF COMPLETION It is imperative that properties launched are sold, built and handover within a stipulated period of time. This is to ensure that financial, manufactured and human capitals invested are efficiently utilised and recouped, which enables a speedy turnaround of resources towards reutilisation in new projects. In FY2023, issues such as raw material supply, labour scarcity and regulatory approvals had led to delays in the turnaround pace of projects. Masterplanning Regulatory Approvals Launch and Sales Revenue Recognition Construction Strategic Measures Taken Matrix placed greater emphasis on its allocation of resources, restrategising the deployment of existing capitals, while simultaneously expanding its sourcing activities towards increasing its resource base. This dual approach enabled the Group to resolve most of its issues and to re-establish a high-level of productivity on operating sites. At the same time, product sales were ramped up across all property projects. MATTERS MATERIAL TO VALUE CREATION INTEGRATED ANNUAL REPORT 2023 MATRIX CONCEPTS HOLDINGS BERHAD 80 VALUE CREATION STRATEGIC REVIEW
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