OUR BUSINESS MODEL The aforementioned segmental approach to property development is neither new nor exclusive; being also applied by a wide range of property developers. Hence, in executing its Business Model, Matrix has looked into creating and retaining a level of differentiation in its overall approach and business / operational strategies. DIFFERENTIATION OF MATRIX’S VALUE PROPOSITION Leveraging The Strength of Bandar Sri Sendayan One of the key differentiators for Matrix is the strategic positioning of its mega self-contained, 6,000 over acres Bandar Sri Sendayan (“BSS”) township. BSS, located at the sprawling and fast developing locale of Sendayan is just 70km away from the Kuala Lumpur city centre and 37.5km away from the Kuala Lumpur International Airport (“KLIA”). This highly strategic positioning, not forgetting being in close proximity to highways, amenities and facilities makes BSS an ideal suburban location in the Southern part of the Greater Klang Valley for Malaysians looking for a home that affords more space, lifestyle amenities and other benefits at a more competitive price point, compared to properties closer to the city centre. BSS, which continues to be developed in progressive phases, has enabled Matrix to grow from strength to strength and to establish the Group’s brand in the hearts and minds of consumers over the past years. Through development by phases, the Group has been able to develop BSS progressively, selling out each phase and recouping funds through revenues to launch new phases. This, over time, has enabled the Group to build its strength, which has then enabled expansion from BSS into boutique, stand-alone projects in the Klang Valley and also to embark on its second township, Bandar Seri Impian, in Johor and also to venture abroad into Australia. FAST TURNAROUND BY LEVERAGING INTERNAL CONSTRUCTION CAPABILITIES AND EXPERTISE Matrix Excelcon Sdn Bhd is Matrix’s in-house construction arm – undertaking all construction related work for the Group. The presence of an internal construction arm supports cost and operational efficiencies, improved project management and better quality control, all of which support faster project completion and at higher quality standards. COMPLETING THE LIFESTYLE PROPOSITION – THE THRIVING TOWNSHIP APPROACH While property development is the primary revenue generating activity, Matrix has invested and progressively developed ancillary operations that enhance and augment the property development value proposition. The management and operations of lifestyle components such as retail, education and healthcare complete the township, thus serving to accentuate the attractiveness and appeal of Matrix’s property development. In essence, beyond providing homes, the focus is on providing lifestyle opportunities, meeting desired aspirations of property buyers and providing the possibility of better, quality living across the lifecycle journey of buyers. INTEGRATED ANNUAL REPORT 2023 MATRIX CONCEPTS HOLDINGS BERHAD 77
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