OUR BUSINESS MODEL Property Development Value for Money, Mid-ranged Properties Premium Properties Education Healthcare Construction Arm Hospitality (Clubhouse and Hotel) Cost E fectiveness and Quality Design and Build Meeting Real Market Demand Strategic Location of Landbank and Projects Matrix primarily designs, builds and sells properties of which 65% account for properties priced RM600,000 and below. This is regarded as properties targeted at the mass, middle-income market segment of Malaysians. The Group also provides an element of differentiation in its product mix with higher priced properties also being supplied towards meeting the preferences of more niched and even affluent demographic segments. The Group has also ventured to Australia – progressively expanding its presence through an increasing number of successful projects, located in the city of Melbourne and the surrounding vicinity. Essentially, Matrix’s Business Model is primarily driven by its property development and related activities which account for the bulk of the Group’s revenue and earnings. Mid-ranged Market 65% (<RM600,000) Attainable Properties 31% (RM600,000 - RM1,000,000) Premium Properties 4% (>RM1,000,000) INTEGRATED ANNUAL REPORT 2023 MATRIX CONCEPTS HOLDINGS BERHAD 76 VALUE CREATION STRATEGIC REVIEW
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