GOVERNANCE OF THE BUSINESS MODEL AND VALUE CREATION External PESTLE Environment Value Creation Business Model, Goals, Targets, Business Strategies Material Matters and Risks including ESG topics Tangible and intangible positive outcomes that are generated through our Business Model for the benefit of the business, customers and society. While Matrix’s approach to governance is driven by its corporate governance structures, policies, defined standard operating procedures, internal processes and controls, the business model is driven by the Group’s corporate purpose or philosophy enshrined in the Vision and Mission. The Vision and Mission are driven by the Group’s founder, Dato’ Seri Lee Tian Hock, which is to create organisational value by serving society – meeting existing and future needs such as the provision of affordable homes and quality living and lifestyles for Malaysians. This corporate aspiration is at the heart of the Business Model and serves as the governing principle or guiding light for Matrix. The Board and Management continue to be aligned to this principle of socioeconomic development – creating and unlocking value by transforming urban landscapes through property development. In doing so, unleashing a torrent of positive multiplier effects for stakeholders and also supporting robust financial value creation. Specific information on the Group’s governance structures are provided in the Corporate Governance Overview Statement of this Report. INTEGRATED ANNUAL REPORT 2023 MATRIX CONCEPTS HOLDINGS BERHAD 75
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