MANAGEMENT DISCUSSION & ANALYSIS MATRIX IN FY2023 Throughout FY2023, Matrix continued to pursue its business and operational strategies. The Group’s focus was in managing rising operational and financing costs. Management continued to focus on driving robust sales by actively launching properties to bolster revenues while at the same time, focusing on timely delivery of all properties under construction and ensuring high finished quality. Branding and marketing activities were ramped up to differentiate and strategically position Matrix amidst a fast recovering, but highly competitive property sector. Pricing points were carefully established and the overall property launch mix remained well aligned to market sensibilities. To address the market demands for quality housing, Matrix has consistently launched products at different price points, providing market-driven offerings within an affordable premium price range. In FY2023, 65% of Matrix’s products were priced RM600,000 and below – targeted at the middle-income, mass market segment, especially first-time homebuyers and upgraders. Given rising inflationary pressures, Matrix continued to actively focus on addressing the challenges faced by customers, such as securing financing or even upfront payments and costs. These include further refining existing product packages, and collaborating with end-financiers to address initial fees, deposits, moving costs as well as monthly repayments. Apart from its domestic operations, Matrix also focussed on developing its portfolio of overseas developments, which continued to see positive market traction, both in Melbourne, Australia and Jakarta, Indonesia. Similarly, Matrix also continues to develop its non-property related businesses namely its healthcare, hospitality and education operations. The Group’s venture overseas and the establishment of its other business units are expected to supplement its revenue growth moving forward. In each of these segments, strategies were implemented towards ramping up customer traction, rationalising operational costs and where relevant, increasing occupancy, enrollment and membership rates. The primary focus; beyond affordability, given Volume by Sub-sector Value by Sub-sector VOLUME 389,107 Transactions Residential Agriculture Commercial Industrial Development land & Others 243,190 62.5% RM94.28 billion 52.6% 22,986 5.9% RM13.16 billion 7.4% 8,082 2.1% RM21.16 billion 11.8% 82,040 21.1% RM17.86 billion 10.0% 32,809 8.4% RM32.61 billion 18.2% VALUE RM179.07 Billion Bayu Sutera Central Park INTEGRATED ANNUAL REPORT 2023 MATRIX CONCEPTS HOLDINGS BERHAD 41
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