KENANGA ANNUAL REPORT 2025

03 / OUR VALUE CREATION APPROACH 01 02 04 05 06 07 08 09 23 OUR STRATEGY OUR PURPOSE Maintain leadership in core businesses with recurring income, while future-proofing our market positions and ensuring long-term sustainability through digitalisation, to drive long-term shareholder value creation. Resilient Financial Performance Consistent financial strength and prudent capital management that enable longterm investments, business growth, and the ability to navigate market uncertainties. Operational Processes and Systems Streamlined and optimised business processes that improve efficiency, reduce costs, and enable the organisation to adapt to evolving market demands. Sustainable Practices Commitment to sustainability, including energy-efficient solutions, and environmentally responsible business practices that support both operational goals and long-term resilience. Strategic Partnerships and Collaborations Key partnerships and alliances that provide additional capabilities, expand market reach, and support long-term sustainability initiatives. Talent and Leadership A skilled workforce with strong leadership that fosters innovation, supports strategic change, and drives continuous improvement across all business areas. Strong Governance Framework A well-established governance and compliance structure that ensures accountability, transparency, and ethical decision-making at every level of the organisation. Market Adaptability Agility to respond quickly to changing market conditions, customer needs, and emerging trends, ensuring long-term competitiveness and business resilience. Technology and Innovation Robust digital infrastructure, including cloud platforms, AI, machine learning, and automation tools, that support efficiency, scalability, and customer-centric solutions. ENABLERS Democratise financial access through innovative solutions that break down barriers, delivering customer-centric experiences for seamless engagement. Achieve operational excellence by optimising processes, automating workflows, and improving resource efficiency to drive sustainable performance. Sustain leadership in core business areas by adapting to market shifts and enhancing organisational agility to remain competitive. Strengthen long-term resilience by embedding sustainability, and robust risk management practices into business strategies. Expand brand presence and diversify suite of product offerings to capture new market opportunities and strengthen competitive positioning. Foster a culture of transparency, accountability, and ethical decision-making across all levels of the organisation. GOALS STRATEGIC PRIORITIES BRAND VALUES Future-Facing Trustworthiness Collaboration Agility Retail Strength CustomerCentric Culture AUM Growth TechnologyDriven Innovation Sustainability and Risk Management Governance and Ethical Leadership

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