26 Value Creation @ DNeX DAGANG NeXCHANGE BERHAD Integrated Report 2024 VALUE WE CREATE Value For Us Brand Visibility Expand awareness through targeted media coverage Reputation Management trength public perception with positive media exposure Corporate Messaging Use media to share key corporate messages, announcement and updates Market Insights Leverage media analysis and consumer trend for informed decision-making Value For Them Advertising Revenue Generating revenue through sponsored content, commercials, and strategic partnerships Exclusive Content Access Gaining visibility through exclusive news stories, interviews, and events that attract a dedicated readership Collaborative Content Creation Partnering on content creation and distribution to expand audience reach and increase engagement Risks Reputation Risk Negative publicity that could harm credibility Message Distortion Misinterpretation of corporate messages leading to misunderstandings Regulatory Attention Media-driven scrutiny that may trigger investigations Loss of Customer Trust Negative coverage impacting loyalty, sales, and revenue MEDIA Opportunities Amplifying Brand Presence Collaborate with media to showcase our growth, expansion, and contributions to national development Transparent Information Sharing Use our website and social media to provide clear business insights Proactive Engagement Address misconceptions through transparent communication and media outreach Crisis Preparedness Implement strategies and training to manage reputational risks effectively Business Initiatives Timely and Transparent Updates Keep stakeholders informed with precise business updates Active Engagement Connect with stakeholders regularly across various platforms Easy Information Access Provide the latest updates on our website for convenience Value Creation Indicators & Highlights Regular Media Releases Ensuring consistent communications with stakeholders through frequent media releases, keeping them informed about key developments, achievements, and initiatives Positive Media Coverage Generating favourable media coverage that enhances brand visibility, strengthens public trust, and boosts reputation
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