SECTION 06 pg. 132 AL-SALĀM REIT COMMUNITY ENGAGEMENT (CONT’D) KOMTAR JBCC also recognises that strong communities are built upon shared cultural identity. Its support for programmes at Galeri Sejarah Johor reflects a broader intention to celebrate and preserve the heritage of Johor. By supporting cultural and historical initiatives, the centre contributes to strengthening local pride and encourages visitors to connect with the stories and traditions that shape the region. Environmental responsibility forms another layer of KOMTAR JBCC’s community ethos. The introduction of the KLEAN vending machine initiative encourages visitors to practise responsible recycling while going about their daily activities. This simple yet impactful intervention transforms everyday behaviour into a collective sustainability effort, demonstrating how public spaces can influence positive environmental habits. Taken together, these initiatives illustrate how KOMTAR JBCC functions not merely as a retail complex, but as a community-centred destination it is a place where commerce, culture, compassion, and sustainability coexist. By opening its platform to community initiatives and meaningful engagement, KOMTAR JBCC continues to strengthen its role as a space where people gather, celebrate, support one another, and contribute to a more responsible and connected society. Case Studies 1. KOMTAR JBCC as A Retail Space that Serves the Community Retail centres are often perceived primarily as commercial destinations. At KOMTAR JBCC, however, the space functions as more than a place for shopping as it acts as a community hub where social engagement, cultural appreciation, and everyday sustainability intersect. Through a series of initiatives throughout the year, KOMTAR JBCC has positioned itself as a centre that connects people, supports local communities, and encourages responsible behaviour among visitors. One key dimension of this commitment lies in fostering community compassion and inclusion. Programmes such as the Raya Shopping Spree and Iftar with children from Rumah Perlindungan Fitrah Qaseh created opportunities for the community to share festive moments with those who may otherwise be left out of such experiences. Rather than limiting celebrations to retail promotions, KOMTAR JBCC extended the spirit of the festive season to meaningful community engagement. Similarly, initiatives such as Projek Berbagi channelled support toward vulnerable groups through food assistance efforts, reinforcing the centre’s role as a platform for collective care and solidarity. SUSTAINABILITY STATEMENT
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