SECTION 06 pg. 130 AL-SALĀM REIT COMMUNITY ENGAGEMENT (CONT’D) During the year, the REIT implemented a series of Corporate Social Responsibility (CSR) initiatives across its retail assets aimed at supporting community well-being, preserving cultural heritage, and encouraging environmental responsibility. These initiatives were carried out through collaborative programmes involving local communities, charitable organisations, tenants, and visitors, reflecting the REIT’s commitment to creating shared social value within the communities where it operates. At KOMTAR JBCC, the REIT supported initiatives that promote cultural appreciation and community inclusion. In support of arts, culture and heritage, contributions were extended to Galeri Sejarah Johor through programmes that encourage greater public appreciation of Johor’s historical and cultural legacy. These initiatives play an important role in sustaining cultural awareness while strengthening connections between communities and local heritage institutions. Community well-being was further supported through a Raya Shopping Spree and Iftar programme with children from Rumah Perlindungan Fitrah Qaseh, providing underprivileged children with an opportunity to experience the festive season in a meaningful and inclusive setting. Complementing this effort, the Projek Berbagi programme delivered food assistance to communities in need, reinforcing the importance of compassion, social solidarity, and collective support for vulnerable groups. Environmental awareness was also promoted through the KLEAN Vending Machine initiative, which encourages visitors to recycle responsibly by returning recyclable materials. Through this programme, recyclable collections during the reporting period contributed to an estimated 0.0760 tonnes of carbon footprint savings, demonstrating how everyday actions within retail environments can support broader environmental objectives. Festive engagement was further enhanced through the Persona Irama Raya campaign at KOMTAR JBCC, which featured a Raya campaign launch with key opinion leaders (KOLs) alongside a shopper redemption programme offering exclusive festive items such as Sampul Duit Raya and Batik Sarung. These activities enriched the festive retail experience while strengthening engagement between the mall and the surrounding community. Total Amount Invested in CSR Programmes (RM) FY2025 FY2024 FY2023 353,540 163,220 267,500 Total Number of Beneficiaries FY2025 FY2024 FY2023 14,883 13,460 3,191 SUSTAINABILITY STATEMENT
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