MARKET REPORT SUMMARY to choose primary and community-led health services. Greater choice in treatment has created greater competition. While choice does create the possibility of budget options at the lower end of the market, in a sector like healthcare where quality is a key selling point, most customers naturally opt for the most premium products they can afford. This, in turn, drives competition at the higher end of the market, leading to escalating prices. With greater spending power, it is not only allowing them to meet the rising costs of healthcare, but also entitles them to a greater range of choices when it comes to healthcare suppliers. Thus, it is expected higher demand for an ideal health care experience (lifestyle centric vs medical centric) with holistic individual health approach (transition from standardised clinical protocols to personalised medicine). The Manager has concluded that there will be a shift from health care to health & well-being and more resources (time, money and attention) are being allocated from the end of the health care value chain (treatment & aftercare) to the beginning (prevention). There will be a greater focus on promoting healthy lifestyles, vitality, wellness; on primary prevention; and on early diagnosis. Transformation in Healthcare. In 2019, about 80% of health spending went toward care and treatment. As public become more healthconscious, by 2040, we are expecting significant shift from reactive to prevention maintenance, where 60% of spending will go toward improving healthandwell-being. Thus, leadto higher demand for primary / long term care, regenerative treatment, home / wearable healthcare devices etc. This created evolving trend on consumer healthy lifestyle and McKinsey study in 2021 expected the global wellness market annual growth of 5 to 10 per cent. New-generation well-being activities will likely empower consumers to monitor their health through technologies that can sense early signals of disease in asymptomatic people, and address drivers of health early. Digital technology will be part of health and social care transformation, where data and analytics being used to improve health outcomes, reduce administrative burdens, support transition from volume to value and facilitate individual/provider/payer effectiveness. The survey conducted by Deloitte in 2021 shows that in average, 80 per cent of respondents are likely to have another virtual visit, even post COVID-19. Thus, lead to smaller size hospital requirement: fewer visit (increase in virtual) and higher demand for specialised hospital (vs multidisciplinary hospital). People are expected to only visit hospital whenever it is required and tend CORPORATE OVERVIEW STRATEGIC PERFORMANCE THE DRIVING FORCES SUSTAINABILITY STATEMENT 059 GOVERNANCE STRUCTURE FINANCIAL REPORTS
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