OUTLOOK AND PROSPECTS Tailored Product Strategies for Growth and Profitability: Within Retail Assets, we developed a tailored strategy for each product segment in 2024. Our key areas of focus encompass pricing optimisation, achieving market share leadership, cautiously expanding our footprint, and capitalising on high asset yield opportunities. Optimising Distribution Channels and Technology: The Retail Banking Distribution team is committed to enhancing distribution channels, forming strategic alliances, and introducing innovative products. Our long-term vision involves extending our reach across Malaysia through affiliated networks and harnessing cutting-edge technology, such as AI, to improve customer experience and service delivery. Strengthening Islamic Wealth Management: Bank Islam is committed to fortify our position in Islamic Wealth Management. Our strategy involves increasing fee-based income, expanding our portfolio, and prioritising digitalisation to facilitate seamless transactions. Enhancing Deposits and Cards Business: Bank Islam places a strong emphasis on expanding our Individual segment by acquiring new salary accounts and establishing strategic partnerships. We are determined to attract low-cost deposits through digital channels, enhance our digital delivery systems, and leverage AI-driven solutions to drive robust deposit growth. Supporting SMEs and the Halal Economy: Bank Islam takes an active role in supporting SMEs through tailored financing programmes, digital initiatives, and strategic partnerships. Our primary focus is on expanding our market presence, strengthening customer relationships, and developing bespoke solutions that cater to the specific needs of the Halal Economy. 85 1 2 3 4 5 6 7 8 9 www.bankislam.com MANAGEMENT DISCUSSION AND ANALYSIS – BUSINESS REVIEW
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