WHO WE ARE AND WHAT WE DO Bank Islam’s Group Retail Banking Division is centred on delivering comprehensive financial services aimed at profitability, innovation, and operational efficiency, underpinned by a customer-centric approach. This Division encompasses several key segments: Each segment is strategically positioned to address specific customer needs, leveraging digital technologies to enhance the customer journey from onboarding to transaction management, thereby reinforcing the Bank’s commitment to service excellence and operational efficiency. Responsible for overseeing profitability, compliance, and operations within our Retail Assets Division, which encompasses various offerings such as Personal Financing, House & Fixed Assets, Vehicle Financing, and Ar-Rahnu. These involve improving product positioning, recommending enhancements, managing portfolio quality, and enhancing process efficiency for an optimal customer experience. Retail Assets Primary interface for individual and business clients, offering a wide range of financial solutions. With a workforce of 2,300 professionals, we are dedicated to making services accessible and tailored to the diverse needs of our clientele, emphasising our philosophy of prioritising the customer. Retail Banking Distribution Focus on building a strong deposit base and expanding card services, aiming to offer competitive deposit and card products. Our objective is to enhance liquidity and manage funding costs effectively, targeting growth in deposits from individual and corporate clients, supported by strategic initiatives driven by our branches and the Wealth Management team. Deposit and Cards Catering to high-net-worth individuals, provides extensive wealth management services and customised financial strategies. Utilising technology and personalised advisory, we aim to support our clients’ financial goals through our Premier Wealth platform and Premier Wealth Centres. Wealth Management Specifically serving SMEs in the Halal industry, offer Shariahcompliant financial solutions tailored to the unique needs of these businesses. Our services encompass business expansion, Halal certification, trade financing, digital transformation, and sustainable practices, with the aim of being the preferred banking partner for SMEs in this sector. SME Banking CUSTOMER UNIT PRODUCT UNIT Channels Products Customer Segment Mass & Affluent HNWI Retail Banking Distribution Business Marketing Retail Assets Deposit & Cards BIMB Investment CDX Social Finance SME Banking BIMB Securities Treasury Be U Wealth Management Branch (PFE/SE/ DME/WC/ SRE) Deposits + IA Investment Financing Remittance Takaful Microfinancing Fee-based Digital Channels Be U App Relationship Managers Note PFE : Personal Financing Executive SE : Sales Executive DME : Deposit Marketing Executive WC : Wealth Consultant SRE : Sales Response Executive CDX : Centre of Digital Experience IA : Investment Account HNWI: High-NetWorth Individual 78 Business Review Bank Islam Malaysia Berhad ◆ Integrated Annual Report 2023
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