PERFORMANCE HIGHLIGHTS 26,827 33,805 13,851 15,644 12,977 18,161 – 5,000 10,000 15,000 20,000 25,000 30,000 35,000 40,000 Non-individual Total Non-individual CASATIA Non-individual Non-CASATIA Balance (RM millions) 23,083 11,115 11,968 31-Dec-2019 31-Jan-2020 29-Feb-2020 31-Mar-2020 30-Apr-2020 31-May-2020 30-Jun-2020 31-Jul-2020 31-Aug-2020 30-Sep-2020 31-Oct-2020 30-Nov-2020 31-Dec-2020 31-Jan-2021 28-Feb-2021 31-Mar-2021 30-Apr-2021 31-May-2021 30-Jun-2021 31-Jul-2021 31-Aug-2021 30-Sep-2021 31-Oct-2021 30-Nov-2021 31-Dec-2021 31-Jan-2022 28-Feb-2022 31-Mar-2022 30-Apr-2022 31-May-2022 30-Jun-2022 31-Jul-2022 31-Aug-2022 30-Sep-2022 31-Oct-2022 30-Nov-2022 31-Dec-2022 Non-Individual CASATIA vs Non-CASATIA Campaign Performance The Individual segment performance growth was supported by the following campaigns: Campaign Date Launch AL-AWFAR ELITE 3.0 1 March – 31 December 22 TDT EXTRA 15 September – 31 December 22 MAXCASH 15 September – 31 December 22 AL-AWFAR PLUS 15 September – 31 December 22 JOM PROMOTE GAJI 1 March – 31 December 22 AL-AWFAR “DO IT WIN” 1 February – 31 August 22 TRU GOLD CAMPAIGN 1 April – 31 August 22 SME CAMPAIGN 1 April – 31 August 22 Integrated Report 2022 78 BUSINESS REVIEW Deposits and Cash Management
RkJQdWJsaXNoZXIy NDgzMzc=