The name Premier Group denotes our commitment to strive to deliver the best in everything that we do, be it, our products, our concept, our service, our quality and value add to our stakeholders. To achieve such ideals, we must walk the talk by ensuring that we will always continue to innovate and place the interest of our customers as priority in developing our products. We also need to understand and cater to the needs of the customers, and create developments that are relevant and appropriate with eco-friendliness and sustainability as part of our concept. The above will set a platform for us to ensure that we consistently strive for excellence in all our business endeavours, not forgetting our commitments to the society and also placing priority to our staff and creating an environment that is conducive to excel. Integrity We act with professionalism in all our dealings and always deliver on our promise. Commitment We are fully committed to what we do, constantly challenging ourselves to serve better and to excel in every opportunity. Competency We drive efficiency by always looking for the ways to better ourselves and our team performances, effectiveness and productivity. Teamwork We value team spirit and place communication and sharing information as the key to our goals. Respect We advocate the assimilation of difference in our cultures in acknowledging differences of opinions, cultures and contributions, treating everyone with respect and create an environment for mutual respect. Innovation We promote and recognise creative thinking as key to creating the best value to our stakeholders. Customer We aspire to maximise values and satisfaction to our customer by creating quality products, excellent service, value added and concept that give our customer a better quality of life. PRG Values 3 P R G H O L D I N G S B E R H A D A N N U A L R E P O R T 2 0 2 1 (cont’d) CORE VALUES PRG stands for PREMIER GROUP
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