In 2014, RESOLUTE, PURPOSEFUL and ENERGISED keywords were chosen to represent MISC’s spirit as we overcame the downturn of the shipping industry that began in year 2009. We made few hard, but necessary strategic decisions to strengthen our financial position and rationalise our asset portfolio. These decisions had laid a better foundation for us to rebuild our business portfolios and to face future challenges with confidence. In 2015, MISC chose the keywords REDISCOVER, REBUILD and SUSTAIN to reflect the beginning of our new chapter in our journey of rediscovering our aspirations, and rebuilding our strengths. A refreshed Vision, Mission and Tagline, as well as MISC2020 fiveyear business plan were born out of these exercises. We aim to drive sustainable growth via our new MISC2020 goals. This year, for the conclusion of our typographic Annual Report cover design series, we have entrusted the selection of the final three keywords to our most valued stakeholder who has made us who we are – our people. In a survey participated by employees from all levels within the Group, they have chosen these three words that best de s c r i bed MI SC ’s j ou r ne y and performance in 2016: • DYNAMIC: As a leading maritime solutions and services provider in the volatile oil and gas industry, MISC has been agile in adapting our strategy to respond to the challenges presented by this environment of uncertainty. Our attitude in making this new oil price scenario work to our advantage is what defines us as a dynamic organisation. Likewise, our willingness to embrace our internal cultural shift shows that we are a progressive and energetic organisation driven to be consistently better no matter what. • RESILIENT: For the past few years, we have taken painful but necessary steps in restructuring our business and asset portfolio to ensure the survival of MISC as a Group. Our sacrifices have paid off, and we have emerged stronger than ever before. With our strategic vision MISC2020 in place, we will continue to strengthen our ability to stay res i l i en t i n an t i c i pa t i ng and overcoming industry challenges, and enhance our visibility and stature in the global space. • SYNERGISTIC: With an updated vision and mission statements, a new tagline, and a refreshed logo, we have rebuilt MISC into the company that we are all proud to work for. Now with our new cultural beliefs in place guiding how we work, we have grown closer together as a team, united in our diversity. Leveraging the synergistic partnerships amongst our diverse business segments and stakeholders, we offer customers extensive solutions and services beyond their expectations. The three words are a testament from our people that our aspirations and success matter to them and exemplify their perseverance and dedication to the organisation. They reinforced our shared values and team spirit as we rise above challenges and forge ahead t owa rds ou r f u t u re , emb r ac i ng opportunities for MISC to consistently do better together and realise our potential as a Group. MISC’s Annual Reports from 2014 to 2016 each featured three keywords in a strong, bold typographic cover design to describe the year’s theme.
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