COMMUNITY INVESTMENT REACHING COMMUNITIES Community investment initiatives are also carried out through Outreach Programmes where MISC employees are given the opportunity to plan and participate in them. As the main thrust of MISC’s community investment focuses on education, most of the Outreach Programmes focused on providing educational assistance and motivation to underprivileged children. Some of the notable programmes carried out for the year were: • “We Care, We Strive, We Excel” – A motivational programme to support underprivileged students amongst the Orang Asli (indigenous) community at Sekolah Kebangsaan (SK) Bukit Lanjan (Asli). Several initiatives were carried out as part of this programme including an educational trip, a motivational talk and upgrading works to the study room that was also established by MISC in the previous year. • “Unravelling the Mogul” – A long-term business competition created to instil an entrepreneurial mindset among school students, a total of five schools were selected to participate in 2014. These schools were Sekolah Menengah (SM) Sains Alam Shah, Sekolah Menengah Kebangsaan (SMK) Aminuddin Baki, SM Sains Selangor, SMK Seri Bintang Selatan and Victoria Institution. The objective of the programme was to set up a viable and profitable business using seed money provided by MISC. At the end of the competition, the proceeds were channelled back for the benefit of each of the schools. • “MHB Knights of Nature” – Aimed at educating and encouraging young adults on the importance of volunteering and playing an active role in community care and community welfare, the Outreach Team at MHB partnered with EcoKnights to organise the “Knights of Nature” Sustainability Camp for youths in Johor. Apart from learning the value-add of volunteering, it also provided opportunities for the participants to gain leadership skills, teamwork, time management and problem solving. • “Cultivating Healthier Tomorrows” – AET Houston employees volunteered at the University of Houston’s Campus Community Garden in support of the garden’s mission to promote healthy communities, sound nutrition and respect for the environment. The garden is a community education and public health initiative that depends on volunteers for maintenance. All produce harvested are donated to local homeless shelters and food banks which provide meals to the area’s families in need. Other Outreach Programmes carried out throughout the year include but were not limited to: • “Mountain of Life” • Developing Soft Skills • “Engkau Bagaikan Permata” • Improving for the Future • “Satu Sentuhan Sejuta Harapan” • Developing Youth • “MHB Art of Science” • “Go Green” • “MHB Cares” • Fundraising for Charity • Annual Gift Drive • Project “Mata Hati” – A long-term development programme with the visually impaired students of SM Pendidikan Khas Setapak, the programme aims to promote the exploration of arts amongst these students. Some of the activities that were carried out during the year included an art exhibition to feature the students’ artworks, an advanced cooking class in partnership with the Young Chefs Academy, an Open Day and an Annual Charity Luncheon. MISC BERHAD - Annual Report 2014 p 112 SUSTAINABILITY REPORT
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