Fundamental analysis is the examination of the underlying factors that affect the financial health
of a company. At the company level, fundamental analysis involves the review of various factors
such as financial performance, management background, insider trades, company news, corporate
proposals and competition.

Some of the best-known investors in history have been fundamental analysts, including Peter Lynch,
of the Fidelity Magellan Mutual Fund, Sir John Templeton of the Templeton Growth Fund and Warren
Buffet, the brilliant investor behind Berkshire Hathaway.

However, fundamental analysis is daunting to most investors as information is contained in so
many different sources such as annual reports, quarterly reports, announcements to the stock
exchange, mass media, analyst reports, etc that an investor will have to mine for data by reading
through endless pages of documents. The analysis task becomes more difficult if competitor and
industry comparisons need to be made. Imagine the time spent to dig through pages and pages of
documents just to work out comparative figures and ratios.

INSAGE recognises an investor’s need for a public listed company’s fundamental data. We have
accumulated public listed companies’ past financial and non-financial data, and presented them
in a user friendly portal.