Datasonic Group Berhad Annual Report 2019

MANAGEMENT DISCUSSION & ANALYSIS 1. OVERVIEWOF BUSINESS ANDOPERATIONS 1.1 Our Corporate Vision, Mission and Philosophy As one of the largest security-based Information and Communications Technology (“ICT”) solutions provider, Datasonic Group Berhad (“Datasonic” or “the Group”) always emphasises on the provision of excellent solutions and services and consistently creating maximumvalue for its customers. Supported by our vision, mission and business strategies to provide extensive cutting edge technologies, we continue to strengthen our core competency to provide cheaper and better solutions towards building a clean, green & safe and smart nation. 1.2 Our Business Segments Datasonic’s business is divided into three segments, namely Customised Smart Card Solutions (“CSCS”) Manufacturing (“MA”) Investment Holding (“IH”) ) Focusesonlarge-scalecustomised software and hardware system, project management for secure identification (“ID”) and other software solutions services Manufactures smart cards and machine readable travel documents (or more commonly known as passports) Provides investment holding and management services to Datasonic’s Group of companies. 1.3 Our Principal Market &Major Customers Goverment Sector Other Private/Commercial Sectors As one of the leading security-based ICT solutions provider in the market, we provide • Highly secured national identification (“ID”) cards, mainly the Malaysian ID Card (MyKad), Malaysian passports and personalisation solutions. • Otherlarge-scaleICTsoftwaresystemsolutions and integratedsecurityandsurveillancesystem solutions tovariousother government agencies and municipal bodies. Our solutions also span across other private/ commercial sectors which include smart card solutions and ICT software solutions for our commercial market as well as EMV TM chip based credit card and MCCS (“Malaysian Chip Card Specification”) standarddebit cardpersonalisation services for the financial market. As the leading financial card personalisation provider, our 25,000 square feet Regional Personalisation Services (“RPS”) centrehas beenappointedbyvariousmajor banks in Malaysia to personalise credit and debit cards in Malaysia since 2003. 1.4 Our Objectives and Strategies • Engage with shareholders/stakeholders - In order to consistently deliver high-security products and/or solutions to its customers, the Group will continue to engage and value the priorities and concerns of its shareholders/ stakeholders to inculcate a customer centric culturewithin theGroup. By nurturing on our in-depth experience and established relationship with various shareholders/ stakeholders, the Board believes that the resilience and track record built up so far in the domestic market would pave the way for Datasonic to expand its horizons abroad; • Invest in research and development (“R&D”) and foster a culture that embraces technological change - In order to enhance its competitive edge, theGroup focuses on investing inR&Dandhuman capital to create highly secured, integrated and innovative ICT solutions for various governmental, commercial and financial markets. Therefore, the Board supports a culture that embraces technological change by making our workplace conducive for our people to develop innovative and creative thinking for the creation of leading edge technologies to stay ahead of global competition; DATASONIC GROUP BERHAD (Company No. 809759-X) ANNUAL REPORT 2019 22