Asia Media Annual Report 2018

10 | P a g e 5. MANAGEMENT DISCUSSION AND ANALYSIS OVERVIEW OF THE GROUP’s BUSINESS AND OPERATIONS Asia Media Group Berhad (“the Company”, “the Group”, “AMGB”), is Malaysia’s leading digital-out-of-home (“DOOH”) Transit TV Company. AMGB is a media provider, offering high-quality infotainment and targeted advertising through the use of digital electronic displays installed in various outdoor premises. Recognised as the ‘Largest Transit-TV Network’ in Malaysia, as awarded by The Malaysia Book of Records, at the time when the Group had close to 4,000 LCD screens installed in 1,800 buses travelling in the highly populated hubs of Klang Valley and Johor Bahru. We were capable of building a network and communicate to over 500,000 viewers on a daily basis, travelling around in our target markets of Klang Valley and Johor Bahru. The Group targets to partner up with strategic regional bus networks as well as express coaches plying the highways. AMGB is one of the few companies in Malaysia permitted to offer broadcasting services and facilities. A full Content Application Service Provider (“CASP”) license allows the Group to operate 24- hour non-subscription broadcasting, subscription broadcasting and terrestrial radio broadcasting services nationwide. The Group is the only DOOH Transit Media operator in Malaysia to have a fully-fledged Content Application Service Provider Individual License (“CASP-i”), Network Facilities Provider Individual License (“NFP-i”), Network Service Provider Individual License (“NSP-i”) and Application Service Provider (“ASP”) Class License. The Group’s license to provide Free- to-Air (“FTA”) broadcasting services offers an avenue for bigger media players eyeing a piece of the electronic media market. OUR CAPABILITIES Our unique insight allows us to easily customize campaigns to ensure the greatest impact on the audience, unleashing the potential of our highly targeted and effective medium. We have a national presence and make for a truly unique digital-out-of-home (‘DOOH”) experience. OUR VALUES We believe in integrity and trust. Both these values form the foundations and pillars of our organization and our relationships with all of our stakeholders which include our valued customers, our communities in which we operate, our investors as well as our greatest assets, our people. The Company has experienced rapid growth before and will continue to explore new opportunities to build a reputable presence in the country’s digital out-of-home industry.