Maintain market leadership by increasing strategic collaboration with market players Improve stability of sugar supply in the country to cater for market growth via stockpiling initiative Facing continued challenges in the domestic market, MSM’s Group Commercial Department is focused on achieving growth through engagement, penetration and collaboration. These included improving services to our clientele, seeking strategic partnerships with major wholesalers and industrial players, as well as to leverage on their strength and logistic assets. Simultaneously, the Department plans to further increase MSM Johor’s liquid sugar, fine syrup and premix capacity to cater for growing demand in exports. OVERVIEW 2022 PRIORITIES Increase our presence in Retail as well as Hotel, Restaurant and Catering (Horeca) sector Grow regionally as one of the largest sugar refineries in the region SUSTAINABILITY JOURNEY HOWWE ARE GOVERNED FINANCIAL STATEMENTS ADDITIONAL INFORMATION 85
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