2023 Sustain Domestic market share Expand to 50% market share in Singapore Grow total export Explore M&A with mid-size/profitable food processing company Increase 3rd party trading for new food business 2022 Strengthen Domestic market share Expand export footprint regionally Grow export with a better price via strategic partnership Explore new food processing business via thorough feasibility study & strategic engagements Explore 3rd party trading CORPORATE STRATEGY AND BUSINESS PLAN REVIEW MOVING FORWARDWITH BP23 MSM’s BP23 is aligned to a long-term end-in-mind approach to diversify into mid-stream processing of a new food business; in line with our vision to be a world class, cost efficient and high performing organisation with diversified portfolio in food related business. As for the medium-term horizon, the BP23 captures all of the Group’s key strategic actions that need to be undertaken to meet its financial and operational targets in the next three years and beyond. The ultimate aim is to be able to realise MSM’s end-in-mind in the long run. Key Targets WHO WE ARE STATEMENT & DISCUSSION BY OUR LEADERS HOWWE OPERATE MSM Malaysia Holdings Berhad ANNUAL INTEGRATED REPORT 2021 72
RkJQdWJsaXNoZXIy NDgzMzc=