What are your plans towards boosting productivity, especially at MSM Johor? Towards boosting productivity, we are ready to do things differently - operationally and structurally. We have reassigned roles to optimise on talents and abilities. We are ensuring management support in understanding and helping mitigate barriers and problems while providing enablers with effective tools and resources. Key Performance Indicators (KPIs) have been aligned towards productivity, so that exemplary actions and practices will be rewarded. We are implementing short cycle time including Lean Six Sigma (LSS) support. These are some of the impactful methods employed to ensure MSM Johor registers profitability by FY2022. What are MSM’s strategic intents moving ahead? We intend to enhance turnaround, stay resilient and unlock our higher potential by staying agile and proactive. We will be operating within an environment of transitory inflation with rising costs of NY11 raw sugar, gas energy, freight and Foreign Exchange (FOREX) to contend with. For each we have responsive risk management solutions as detailed in our Corporate Strategy and Business Plan Review. These range from hedging, intense management monitoring, to growing an eco-system of US dollars as a natural hedge and other new instruments in ensuring mitigation. On the business front, we are enhancing opportunities, not just by optimising volumes but also by focusing on higher margin segments such as value added products (VAP). Research and development on VAP and health segment products will be stepped up to leverage on new opportunities. Diversification into a new food-business segment, as per our stated vision, is also in the cards. At the global front, the manufacturing sector is reimagining the future of manufacturing where conventional models are making way for greater technology adoption and the key determinants are efficiency, speed and flexibility towards sustaining competitiveness. The Industrial Revolution 4.0 (IR4.0) entails infusing higher value added process of manufacturing through the application of advanced digitisation, innovative manufacturing technologies and efficient resource utilisation. As we extend our business ecosystem in widening the sugar universe in market regions, products and customers, we have to fully exploit the continental shift in global trade where these borderless transactions and ESG concerns are pivotal. MSM Group is in step with Industry4WRD, the National Policy on IR4.0, which would enable the manufacturing sector to move into IR4.0 and along the way contribute to fulfilling Malaysia’s commitment to the United Nation’s Sustainable Development Goals (UN SDGs). A Q A Q Key Strategic Initiatives of MSM BP23 In Conversation WITH OUR Group CHIEF EXECUTIVE OFFICER Sustainable Manufacturing Performance Improving Sales Performance Growing a Sustainable Operation with Better Energy Planning and Green Energy Cost Savings on Sales & Distribution Strategic Capital Management Expand Export via Strategic Partnership Digital Transformation towards Industry 4.0 Details can be referred to in the Corporate Strategy and Business Plan Review on page 70 WHO WE ARE STATEMENT & DISCUSSION BY OUR LEADERS HOWWE OPERATE MSM Malaysia Holdings Berhad ANNUAL INTEGRATED REPORT 2021 62
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