IN CONVERSATION WITH OUR GROUP CHIEF EXECUTIVE OFFICER Dear Stakeholders, MSM Group is gaining turnaround momentum as we fortify fundamentals and focus on strategic goals. Working as one team through this challenging year, we achieved over 60% of MSM’s Key Strategic Initiative targets for FY2021, and registered a profit of RM125.35 million. This has led to significant achievements such as: One of the largest sugar refiners in the global sugar industry Gula Prai ranking 3rd most chosen FMCG brand in Malaysia Leading as the pride of the nation’s sugar industry with a majority hold of the domestic market share WHO WE ARE STATEMENT & DISCUSSION BY OUR LEADERS HOWWE OPERATE MSM Malaysia Holdings Berhad ANNUAL INTEGRATED REPORT 2021 56
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