MangroveTree Planting As part of a strategic collaboration between Penang DOE and Penang Inshore Fisherman Welfare Association (PIFWA), MSM Prai initiated a mangrove tree planting event towards conservation of a wide ecosystem including protecting water quality, stabilising the riverbank, and fostering the fish habitat which is a source of livelihood for the local fishery sector. A fishing community is located directly across the refinery and thus the well-being of the mangrove ecosystem is essential for their livelihood. This is a long-term programme whereby quarterly maintenance (every three months) will be conducted. To date, 700 saplings have been planted, and a hundred more are being planned. Through this collaboration, MSM Prai has forged a stronger relationship with local fishermen and the DOE by showing our commitment to work in partnership to improve our care for the environment and the surrounding community. Promotion of National Unity Campaign Deciding to uplift brand awareness with community wellbeing, MSM launched a “Janji...Gula Peket Hijau” campaign that flooded public media channels and social media through advertisements during Merdeka and Hari Malaysia. Advertisements promoting “Unity” with the sweetness of our Gula Prai products showcased and celebrated all Malaysian states and all dialects. This is planned as an 18-month programme that will continue until December 2022. SUSTAINABILITY JOURNEY HOWWE ARE GOVERNED FINANCIAL STATEMENTS ADDITIONAL INFORMATION 163
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